An Ultimate Guide to Write a Killer Web Design Brief


Web design briefs are a very important part of the web design process. They help you get to know your client, understand their needs and goals, and make sure you are on the same page. They also help you communicate your ideas to your client.

In this guide, you will learn how to write a killer brief. You will learn what to include, what to leave out, and how to make your brief stand out from the rest. You’ll also learn the difference between a design brief and a project brief, and why it’s important to know the difference.

What is a Web Design BRIEF?

A “web design brief” is a document that describes your client’s project. It helps you and your client understand each other, and it helps you communicate with your client throughout the project. A design brief is a living document that evolves over the course of the project, so it is important to keep it up-to-date with the project’s progress. A web design “project brief”, on the other hand, is a one-time document that is used to describe the project to the client. A project brief is usually used at the beginning of a project, when you and the client are still getting to know each other. It is also used when you are ready to present the client with your design proposal. A good project brief will help the client understand what you are proposing, so they can make an informed decision about whether or not they want to proceed with your proposal. It will also help them understand what they can expect from you as their web designer.

It is important that you understand the differences between a “design brief” and a “project brief”, and that you use the right one for the right situation. If you are unsure which one to use, ask yourself the following questions:

1. What is the purpose of this document?

2. Who is it for?

3. When will it be used?

4. What will it look like?

5. What information will it contain?

6. How will it help me communicate with my client?

7. What should I leave out?

8. How can I make it stand out?

Design Brief vs. Project Brief

Design briefs and project briefs are very similar, but there are a few key differences between the two. The main difference is that a design project brief describes the project in general terms, while a design brief describes a specific project. For example, if you are designing a website for a restaurant, the project brief would describe the restaurant as a whole, while the design brief would focus on the restaurant’s logo, menu, and layout. The design brief will also be used to communicate with the client, and to make sure the client understands what they are getting themselves into. The project brief on the hand, will be used by the client to decide if they want you to design their website, and if they do, it will help you present your proposal to them.

The other main difference between design briefs and design project briefs is that project briefs tend to be more formal than design briefs. Project briefs are usually written in the third person, while design briefs can be written in either the third or the first person. The third person is more formal, and tends to be used when the client is the focus of the document. The first person is informal, and can be used in any situation where you want to talk about yourself or your work. It can also be a great way to introduce yourself to a new client, or to a potential client. You can learn more about writing in the first and third person in the [Writing in the First and Third Person](writing-in-the-first-and-third-person) section of this guide.


There are a lot of things you should include in your web design briefs, but the most important thing to include is yourself. You are the web designer, so you should be the one who is writing the brief. This way, you can make sure that you are talking about the project from your perspective, and not from the client’s perspective. You should also include the following information in your design brief:

1. Your name

2. Your contact information

3. The name of the client

4. The purpose of the brief

5. The client’s budget

6. The type of project

7. The deadline

8. Your availability

9. Your experience

10. Your portfolio

11. Your hourly rate

12. Any other information you think the client should know

13. Any questions the client may have

14. Any special requirements the client has

15. Anything else you think is important

16. Any additional information that you think should be included in the brief, but is not listed above

17. Any links to your portfolio, blog, or social media accounts

18. Any websites you have designed in the past

19. Any previous projects you have worked on

20. Any upcoming projects you are working on

The following sections will go over each of these points in more detail.

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